Revolutionary Pura Clean Household Cleaning Product Now Available in Select Target Stores


Revolutionary Pura Clean Household Cleaning Product Now Available in Select Target Stores
Pura Naturals has expanded distribution with products now available in Target Stores

Lake Forest, California – December, 2016

Pura Naturals (OTC Markets: PNAT), the manufacturer of revolutionary foam cleaning products for the home is expanding product availability with distribution in select Target stores within the United States. The company, which prides itself on its patented foam technology that absorbs grease and grime like a magnet without harsh chemicals and harboring of bacteria found within traditional household cleaning products and sponges, is set to make its household cleaning products available to more homes.

"We are thrilled to partner with Target and make our products more easily available to households and bring better cleaning solutions to everyone,” says CEO of Pura Naturals, Bob Doherty.

Pura Naturals has been developing a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical household sponge products. Pura Naturals is a subsidiary of AirTech whose foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products.

To learn more about Pura Naturals cleaning products, expansion plans, or to book an interview, contact Robert Doherty at 949-273-8100, or email, or visit the website at

# # #


The power of Pura Naturals is no Exaggeration

Lake Forest, CA – April 27, 2016 – Pura Naturals is literally set to clean up with top Kentucky Derby contender, EXAGGERATOR at the 142nd running of the Kentucky Derby on Saturday, May 7th.

EXAGGERATOR, an American Thoroughbred is trained by the renowned Keith Desormeaux and ridden by Hall of Fame Jockey, Kent Desormeaux, who is one of only four jockeys to have won three national titles in a row. EXAGGERATOR catapulted himself into the top betting standings for the Kentucky Derby with a stunning upset over his rivals, launching an astonishing victory charge at a mud soaked Santa Anita Derby. "He was the fourth horse that I rode in the mud today. The others felt like they had ice skates on," said mud spattered jockey Kent Desormeaux. "Exaggerator felt like he had track shoes on. I think that was part of his incredible effort today. He enjoyed the mud. Now he has to shine for the Kentucky Derby."

How do you clean up a mudlark destined for greatness at “the race?” Enter Pura Naturals, an all-natural Earth Conscious® solution for exceptional cleaning that was developed for remediating tragic oil spills.

Pura Naturals is made with a plant-based material that attracts dirt, grease, and grime like a magnet. Perfect for cleaning EXAGGERATOR’s beautiful Dark Bay coat and getting him race-ready for the winner’s circle. Pura Naturals sponges gently exfoliate with walnut scrubbers while removing impurities from the skin; and the sponges are hydrophobic, so they don’t stay wet or attract nasty bacteria. Look for the team with Pura Naturals shirts and hats to be detailing this legendary front-runner so he’s in the money. If Pura Naturals can take on this known mudder; imagine what a Pura Naturals sponge can do for your household dirt and grime.

Blake Ward, Chairman of AIRTech, the parent company of Pura Naturals stated “I’ve known Kent Desormeaux for some time and it’s been exciting to see his career excel in such a personal manner. The entire Pura Naturals team is excited to aid the winning team of Kent and Keith Desormeaux. We knew there was a better way to clean; that is free of glues and toxins. Pura Naturals and EXAGGERATOR have a lot in common; we both take on the mud, are American bred and are the natural choice to bet on.”

Kent Desormeaux holds the record for most races won in a single year and he’s ready to take on the Kentucky Derby where Churchill Downs has doubled the purse to a record $2 million guaranteed; making it one of the richest prizes in American racing. Last year’s record Kentucky Derby attendance was 170,513 and peaked with 17.9 million viewers. For more information, visit and follow us on Facebook and Twitter.

# # #

About Pura Naturals Pura Naturals products are made with BeBetterFoam, an Earth Conscious material that contains plant-based renewable resources and no petroleum by-products. The material attracts grease and grime like a magnet and easily rinses out to stay fresh. Our sponges will never smell bad, we guarantee it. We originally developed BeBetterFoam in response to the 2010 Gulf Oil Spill as a better way to clean up tragic oil spills and restore our waterways without harming our environment. In fact, BeBetterFom was approved by the EPA for use in all waterways.

Pura Naturals has a full line of kitchen & household cleaning and personal care products. Several of our products include soap infused sponges and are manufactured in the USA using a patented and proprietary process.

Woman's Day Magazine - Great Value Awards 2016


Quickly cut through grease with Pura Naturals Scrubber Soap Infused Sponges. Made from a fast-drying foam, they help prevent bacteria growth too.

"After cleaning up nearly 80 meals, this scrubber is still going strong!" - EILEEN CAMPOS, Maplewood, NJ