Pura Naturals Announces Exclusive Private Label Agreement to Supply Its Multi-Surface Cleaner and Degreaser to Police Departments


Lake Forest, California – February 7, 2018 – Pura Naturals Inc. (OTCQB: PNAT) ("Pura" or the "Company"), makers of eco-friendly earth-conscious cleaning products, today announced an exclusive private label agreement with Laguna 3P Pro, Inc. (“Laguna 3P Pro”), a provider of the highest quality vehicle transport products with officer safety in mind, to sell the Pura Clean Multi-Surface Cleaner and Degreaser under the label Odor be Gone by Laguna 3P Pro. Laguna 3P Pro will supply Odor be Gone to police departments across the United States and Canada.

Laguna 3P Pro serves the law enforcement community all over North America by producing high quality vehicle transportation products such as seating and restraint systems that have officer safety in mind. In-line with Laguna 3P Pro’s mission, the Pura Clean Multi-Surface Cleaner and Degreaser solves a very common problem for police departments that struggle with increasing mess and grunge in the rear seats of patrol cars by providing a superior clean while maintaining safety with its eco-friendly formula.

"We are pleased that our Pura Clean Multi-Surface Cleaner and Degreaser will be used by police departments in North America on a daily basis to effectively eliminate dirt and mess from the rear seats of patrol cars. Orders will be placed on an ongoing volume basis which we believe will only grow over time as Laguna 3P Pro sells to its well-established network of police departments," stated Robert Doherty, CEO of Pura Naturals. "We are honored that Laguna 3P Pro selected our innovative formula to enter into this private label agreement with and sell under their label Odor be Gone. Laguna 3P Pro is a trusted brand within the law enforcement community and is key toward helping us enter this market. At Pura we believe the opportunity for our products spans many industries and we will continue to find partners, like Laguna 3P Pro, to increase the speed at which we can expand."

About Pura Naturals
Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Pura Naturals products are sold at CVS Pharmacy, Ingles Markets, Kroger, Meijer, Sprouts Farmers Market, Target, Walmart and Whole Foods Market nationwide. Further information can be found at www.puranaturalsproducts.com

Forward Looking Statements and Other Important Information
Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forward-looking statements.

Factors that might cause such a difference include, but are not limited to, the following: general economic and business conditions, both national and in the regions in which the Company will operate; industry capacity; demographic changes; existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations; competition; challenges to our intellectual property rights; technological developments that increase the cost of providing or reduce the demand for the Company's services; changes in business strategy or development plans; the ability to attract and retain qualified personnel; the availability and terms of obtaining capital to fund the Company's business; and other factors referenced herein.

In connection with, and because we desire to take advantage of, the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "could," "intend," "expects," "plan," "anticipates," "believes," "estimates," "predicts," "potential," or "continue" or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

For more information, please contact:

Investor Contact
Todd Fromer / Allison Soss
KCSA Strategic Communications
P: +1-212-682-6300
tfromer@kcsa.com / asoss@kcsa.com

Corporate Contact
Robert Doherty, Chief Executive Officer
Pura Naturals Inc.
P: 949-273-8100
Email: info@puranaturalsproducts.com

Pura Naturals Announces Philanthropic Partnership with the Georgia Aquarium


LAKE FOREST, CA--(Marketwired - December 18, 2017) - Pura Naturals Inc. (OTCQB: PNAT), makers of eco-friendly earth-conscious cleaning products, today announced a philanthropic partnership with Georgia Aquarium, a non-profit organization dedicated to ocean and marine life research and conservation. Pura Naturals has committed to donating 1.5% of its profits from the sales of its consumer products to the research and conservation efforts of Georgia Aquarium beginning January 1, 2018.

Pura Naturals was founded on the core values of developing products that will not harm the planet while fostering well-being for humans and for the environment. A synergistic partnership with Georgia Aquarium provides Pura Naturals with another opportunity to support the great cause of keeping our oceans clean. The positive impact of helping the environment will also be felt by Pura Naturals' consumers of Pura Clean Total Household, Pura Cleanse 3-in-1 Face and Body and Pura Marine products. Each of these products will be marked with Georgia Aquarium branding notifying consumers of their contribution.

"We are extremely gracious to have the opportunity to partner with a brand that understands the true importance of our research and conservation efforts," said Hiroshi Okuda, Senior Director of Sponsorships and Corporate Partnerships at Georgia Aquarium. "The availability of Pura Naturals products on the market is one step in the direction of keeping our ocean and marine life safe. If more companies transition to use Pura's environmentally friendly cleaning products, there will be long-term benefits and less toxins harming our planet. We are proud to place our brand next to that of Pura Naturals."

"When we can find opportunities to better our business and the environment, we jump at them," said Derek Duhame, President of Pura Naturals. "A philanthropic partnership with Georgia Aquarium gives us an avenue to contribute back to the work of saving our oceans. We are honored to align our brand with a leading facility for aquatic animal conservation and research. It is an exciting time for our brand as we grow awareness while simultaneously supporting a major goal of Pura Naturals."

Georgia Aquarium
Georgia Aquarium is a leading 501(c)(3) non-profit organization located in Atlanta, Ga. that is Humane Certified by American Humane and accredited by the Alliance of Marine Mammal Parks and Aquariums and the Association of Zoos and Aquariums. Georgia Aquarium is committed to working on behalf of all marine life through education, preservation, exceptional animal care, and research across the globe. Georgia Aquarium continues its mission each day to inspire, educate, and entertain its millions of guests about the aquatic biodiversity throughout the world through its hundreds of exhibits and tens of thousands of animals across its seven major galleries. For more information, visit georgiaaquarium.org.

About Pura Naturals
Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals' foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Pura Naturals products are sold at CVS Pharmacy, Ingles Markets, Kroger, Meijer, Sprouts Farmers Market, Target, Walmart and Whole Foods Market nationwide. Further information can be found at www.puranaturalsproducts.com

Forward Looking Statements and Other Important Information
Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forward-looking statements.

Factors that might cause such a difference include, but are not limited to, the following: general economic and business conditions, both national and in the regions in which the Company will operate; industry capacity; demographic changes; existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations; competition; challenges to our intellectual property rights; technological developments that increase the cost of providing or reduce the demand for the Company's services; changes in business strategy or development plans; the ability to attract and retain qualified personnel; the availability and terms of obtaining capital to fund the Company's business; and other factors referenced herein.

In connection with, and because we desire to take advantage of, the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "could," "intend," "expects," "plan," "anticipates," "believes," "estimates," "predicts," "potential," or "continue" or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

For more information, please contact:

Investor Contact
Todd Fromer / Allison Soss
KCSA Strategic Communications
P: +1-212-682-6300
tfromer@kcsa.com / asoss@kcsa.com

Corporate Contact
Robert Doherty, Chief Executive Officer
Pura Naturals Inc.
P: 949-273-8100
Email: info@puranaturalsproducts.com

Pura Naturals Announces Pura Clean Total Household Products to Be Available in SUPERVALU Stores


Lake Forest, California – December 6, 2017 – Pura Naturals Inc. (OTCQB: PNAT), makers of eco-friendly earth-conscious cleaning products, today announced that its Pura Clean Total Household cleaning products will be available in SUPERVALU (NYSE:SVU) traditional retail grocery stores beginning in February of 2018. SUPERVALU has over 3,300 stores in the U.S. including trusted household names such as Cub Foods® Farm Fresh®, Hornbachers®, Shop ‘N Save®, and Shoppers®.

“It is an exciting opportunity to have the Pura Clean Total Household cleaning products available on display and for purchase at SUPERVALU trusted retail stores. SUPERVALU has over 3,300 stores providing us access to their large customer base in the U.S.,” stated Derek Duhame, President of Pura Naturals, Inc. “It is our company priority to increase the availability of our revolutionary cleaning products. We are confident that consumers who are able to try our products in person are immediately sold on their eco-friendly benefits and superior cleaning abilities. By having our products available at SUPERVALU stores starting in February 2018, we will have the opportunity to directly reach our target customer audience. The expanded in-store availability will continue to drive in-store sales in 2018.”

SUPERVALU operates a retail network of traditional retail grocery stores under five retail banners in seven states and the District of Columbia. They are well known and trusted household names for traditional retail grocery stores, CUB FOODS®, FARM FRESH®, HORNBACHERS®, SHOP 'N SAVE®, and SHOPPERS®. In the markets where they compete, many of them ranked number one and two in market share positions.

About SUPERVALU INC.
SUPERVALU INC. is one of the largest grocery wholesalers and retailers in the U.S. with annual sales of approximately $16 billion. SUPERVALU serves customers across the United States through a network of 3,337 stores composed of 3,120 stores operated by wholesale customers serviced primarily by SUPERVALU’s food distribution business and 217 traditional retail grocery stores operated under five retail banners in six geographic regions (store counts as of September 9, 2017). Headquartered in Minnesota, SUPERVALU has approximately 31,000 employees. For more information about SUPERVALU visit www.supervalu.com.

About Pura Naturals
Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Pura Naturals products are sold at CVS Pharmacy, Ingles Markets, Kroger, Meijer, Sprouts Farmers Market, Target, Walmart and Whole Foods Market nationwide. Further information can be found at www.puranaturalsproducts.com

Forward Looking Statements and Other Important Information
Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forward-looking statements.

Factors that might cause such a difference include, but are not limited to, the following: general economic and business conditions, both national and in the regions in which the Company will operate; industry capacity; demographic changes; existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations; competition; challenges to our intellectual property rights; technological developments that increase the cost of providing or reduce the demand for the Company’s services; changes in business strategy or development plans; the ability to attract and retain qualified personnel; the availability and terms of obtaining capital to fund the Company’s business; and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward‑looking statements by terminology such as “may,” “will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward‑looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

For more information, please contact:

Investor Contact
Todd Fromer / Allison Soss
KCSA Strategic Communications
P: +1-212-682-6300
tfromer@kcsa.com / asoss@kcsa.com

Corporate Contact
Robert Doherty, Chief Executive Officer
Pura Naturals Inc.
P: 949-273-8100
Email: info@puranaturalsproducts.com

Pura Clean is the Official Cleaning Product of the 2017 World Food Championships

Pura Clean Total Household cleaning products are powerful enough to clean 40 commercial competition kitchens several times per day, they are can easily manage your most difficult cleaning jobs around your home.


Watch us in action at the 2017 WFC:

https://worldfoodchampionships.com

"Pura Marine's Radio Ad" on Angler Chronicles Radio Show


KLLA AM 830, Saturdays 5:00-7:00a PDT

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As a compliment to Pura’s anti-bacterial grease and grime cleaning sponges, Pura Introduces Another Way to Clean Up Grease with New Product Launch


FOR IMMEDIATE RELEASE

As a compliment to Pura’s anti-bacterial grease and grime cleaning sponges, Pura Introduces Another Way to Clean Up Grease with New Product Launch
This new Bio Degreaser is a game-changer at removing grease and grime the natural way

Lake Forest, California – August 3, 2017

Pura Naturals (OTC Markets: PNAT), is excited to announce a breakthrough in grease and grime elimination through our all-natural cleaning solution, Pura Pro Bio-Degreaser.

Pura Pro Bio-Degreaser is a potent citrus based, multi-use cleaner that will cut through even the greasiest messes, leaving behind only a pleasant citrus scent. This newly formulated, environmentally friendly cleaning agent dissolves grease, oil, and grime and is easily wiped away with Pura’s oil-absorbent foam products. Applications for this new product are far reaching from household use to the transportation, boating and petroleum industries.

The Pura Pro Bio-Degreaser has recently finished beta-testing with our partners in the marine oil transport industry as Jeff Silver, Vice President of Pura Marine explains, “Our testing within the marine oil transport industry has been overwhelmingly positive. Our Bio-Degreaser cleaned some of the toughest jobs it faced in half the time it took with their current degreaser products. We believe Pura Pro Bio-Degreaser will be a disruptive technology in this market.”

According to Derek Duhame, President of Pura Naturals, Inc., “We have discovered a gap in the market. Consumers are disenchanted over the effectiveness of the degreasing cleaners currently available. We've developed a highly effective cleaner that is safe for the environment and our waterways."

Unlike many other popular products branded as ‘Earth Friendly’ or ‘Bio-degradable,’ Pura Pro Bio-Degreaser is made with only natural components. No dyes toxins, phosphates, butyl, acids, caustics, bleach, ammonia, solvents, VOCs, etc. The Bio-Degreaser leaves no nasty residue and does not off-gas chemicals. Pura Pro Bio-Degreaser is an all-natural, multi-purpose, safe and effective cleaner, that works extremely well with our BeBetterFoam® products that absorb oil, grease and grime while inhibiting the growth of bacteria – an area of public health concern recently brought to light in the media.

Look for Pura Pro Bio-Degreaser to hit the market late summer into early fall.

# # #

Inquiries
Robert Doherty, Chief Executive Officer
info@puranaturalsproducts.com
949-273-8100

About Pura Naturals Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Further information can be found at www.puranaturalsproducts.com

Forward looking statements and other important information Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forwardlooking statements.

Factors that might cause such a difference include, but are not limited to, the following:
•  general economic and business conditions, both national and in the regions in which the Company will operate;
•  industry capacity;
•  demographic changes;
•  existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations;
•  competition;
•  challenges to our intellectual property rights;
•  technological developments that increase the cost of providing or reduce the demand for the Company’s services;
•  changes in business strategy or development plans;
•  the ability to attract and retain qualified personnel;
•  the availability and terms of obtaining capital to fund the Company’s business;
•  and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward‑looking statements by terminology such as “may,” “will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward‑looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

Pura Naturals Skin Cleansing Products will Soon be Available in Over 1,000 Select Walmart Stores


FOR IMMEDIATE RELEASE

Pura Naturals Skin Cleansing Products will Soon be Available in Over 1,000 Select Walmart Stores
Pura Naturals has expanded distribution of the Health and Beauty line through Walmart Stores

Lake Forest, California – July 5, 2017

Pura Naturals (OTC Markets: PNAT), the manufacturer of revolutionary BeBetterFoam® products is increasing the availability of their 3-in-1 Pura Cleanse Body Bar with expansion into select Walmart stores within the United States.

Pura Naturals, prides itself on its proprietary foam technology that absorbs oil while offering natural cleansing with botanical soaps infused throughout the foam. Through the manufacture of several popular skin cleansing products utilizing the foam technology, Pura Naturals has hit on a market of products that provides consumers with three great properties in one amazing product: cleansing, exfoliating, and lifting impurities.

"It’s a very big deal for any consumer product manufacturer to sell through Walmart. We are focused on making our products more easily available to consumers while leveraging the attributes of our innovative foam,” says President of Pura Naturals, Derek Duhame.

Consumers who love the Pura Naturals products will now have greater access and more opportunity to purchase their favorite products when they shop at Walmart.

# # #

Inquiries
Robert Doherty, Chief Executive Officer
info@puranaturalsproducts.com
949-273-8100

About Pura Naturals Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Further information can be found at www.puranaturalsproducts.com

Forward looking statements and other important information Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forwardlooking statements.

Factors that might cause such a difference include, but are not limited to, the following:
•  general economic and business conditions, both national and in the regions in which the Company will operate;
•  industry capacity;
•  demographic changes;
•  existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations;
•  competition;
•  challenges to our intellectual property rights;
•  technological developments that increase the cost of providing or reduce the demand for the Company’s services;
•  changes in business strategy or development plans;
•  the ability to attract and retain qualified personnel;
•  the availability and terms of obtaining capital to fund the Company’s business;
•  and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward‑looking statements by terminology such as “may,” “will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward‑looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

Pura Naturals Acquires Product Formulas and Related Intellectual Property


FOR IMMEDIATE RELEASE

Pura Naturals Acquires Product Formulas and Related Intellectual Property
Board of Directors approves major acquisition to strengthen Pura’s competitive position.

Lake Forest, California – May 25, 2017

Pura Naturals Inc.(OTCMarkets.com Ticker: PNAT), Board of Directors has approved the acquisition of the foam formulas and related intellectual property rights from Advanced Innovative Recovery Technologies, Inc. (AIRTech) under the license agreement between the parties. The transaction, also approved by the Board of Directors for AIRTech, eliminates more than $800,000 in existing Pura Naturals debt obligations in exchange for stock.

CEO Robert Doherty stated, "Purchasing the formulas reduces our reliance on AIRTech and now AIRTech supports Pura as a contract manufacturer. Ownership of the formulas enhances Pura’s value in the marketplace and strengthens the competitive position Pura has already gained among the largest consumer brands."

In addition to the new ownership of the product formulas, Pura Naturals’ intellectual property portfolio consists of one (1) patent pending and (1) patent in the application stage, six (6) registered trademarks and eight (8) pending trademarks.

# # #

Inquiries
Robert Doherty, Chief Executive Officer
info@puranaturalsproducts.com
949-273-8100

About Pura Naturals

Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Further information can be found at www.puranaturalsproducts.com

Forward looking statements and other important information

Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forwardlooking statements.

Factors that might cause such a difference include, but are not limited to, the following:
•  general economic and business conditions, both national and in the regions in which the Company will operate;
•  industry capacity;
•  demographic changes;
•  existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations;
•  competition;
•  challenges to our intellectual property rights;
•  technological developments that increase the cost of providing or reduce the demand for the Company’s services;
•  changes in business strategy or development plans;
•  the ability to attract and retain qualified personnel;
•  the availability and terms of obtaining capital to fund the Company’s business;
•  and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward‑looking statements by terminology such as “may,” “will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward‑looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

Pura Naturals Releases Statement Regarding Planned Growth


FOR IMMEDIATE RELEASE

Pura Naturals Releases Statement Regarding Planned Growth
Pura Naturals has been in a transitional phase and is now aligned to meet the demands of today's connected consumer

Lake Forest, California – May 24, 2017

At Pura Naturals Inc., we have listened to our investors and are making several changes to improve financial performance and position the Pura brand among the leading competitors in our industry. Over the first two quarters of this year, we have taken steps to (1) re-focus to a Direct-to-Consumer model, 2) significantly transition our marketing and branding efforts to digital media, (3) address working capital deficiencies, and (4) augment our leadership team with proven sales and marketing strategists.

Re-Focus on a Direct-to-Consumer Model

First, we are creating a marketing and sales distribution model that fits the modern, connected consumer. In the past, we thought simply acquiring shelf space at several high volume retail stores would sell our products. However, this strategy has proved insufficient to reach our sales and revenue goals. Without substantial and sustained digital brand and marketing campaigns, we are unlikely to meet our sales and revenue goals.

Derek Duhame, the new President of Pura Naturals, commented "Moving forward, Pura will be more aligned with and dedicated to relevant and impactful marketing and sales strategies. The changes that have taken place over the last two quarters and those planned for this quarter involve tactics and strategies to engage consumers, build brand awareness, increase sales and profitability, and improve financial performance for our investors."

We have reevaluated our distribution channels while examining and preparing for a more effective and efficient strategic model to grow sales and increase shareholder value. Following this strategy, we will integrate a direct to consumer model into our existing distribution channels that will incorporate digital marketing and media to promote our products directly to the customers most likely to buy them. To this end, we have separated and defined our products by product line for better market segmentation. In addition, we are rebranding several products in our Home and Health & Beauty lines to highlight the specific benefits they provide. Furthermore, to build our brand, we have engaged several strategic marketing partners with proven expertise in creating brand awareness, product positioning and consumer engagement strategies and tactics. We think the foregoing strategies will increase overall sales, build our brand awareness, increase our profit margins, and earnings per share.

E-Commerce and Digital Marketing

Second, following our new focus on the Direct-to-Consumer model, we have launched or will be launching three new websites that enable consumers to directly purchase our innovative and eco-friendly products online.

On April 25, we launched a new e-commerce website for our popular Pura Marine products. During recent tradeshows, our Pura Marine products generated significant interest in both the recreational watercraft and the industrial oil transportation industries. We were pleased to receive several new commercial orders for our marine products following the tradeshows and website launch.

Following this model, we plan to launch two more e-commerce sites in June. We will market and sell our newly-rebranded "Pura Clean" Total Home cleaning products through the new "Pura Clean Club" ecommerce website, and sell our Health & Beauty products through "PuraCleanse Club." Our PuraCleanse Club website will introduce two brand new results-focused products: the new "PuraCleanse 3-in-1 Body Bars" and "PuraCleanse 3-in-1 Facial System".

All of our new e-commerce sites will incorporate modern digital and social media marketing strategies, including Facebook advertising campaigns. We believe these bold initiatives will increase our brand awareness, profitability, and sales revenues.

Working Capital

Third, to address our working capital needs as we implement the foregoing strategies, we have identified several potential significant sources of capital and funding partners. We believe that access to more capital will assist us to implement the e-commerce model and increase revenues through targeted digital media marketing campaigns.

Management Team

Finally, we have re-structured our management team, adding executive talent that we believe will help us meet our sales and profitability goals. During the first quarter 2017, we hired Derek Duhame, an experienced executive with a proven record of generating product sales and increasing profitability, as our President. Mr. Duhame has helped create our new marketing vision and will lead its implementation. We also hired Daniel Kryger as our Vice President of Business Development.

Chairman Robert Doherty has also named both Daniel Kryger and Derek Duhame to our Board of Directors.

# # #

Inquiries
Robert Doherty, Chief Executive Officer
info@puranaturalsproducts.com
949-273-8100

About Pura Naturals

Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Further information can be found at www.puranaturalsproducts.com

Forward looking statements and other important information

Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forwardlooking statements.

Factors that might cause such a difference include, but are not limited to, the following:
•  general economic and business conditions, both national and in the regions in which the Company will operate;
•  industry capacity;
•  demographic changes;
•  existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations;
•  competition;
•  challenges to our intellectual property rights;
•  technological developments that increase the cost of providing or reduce the demand for the Company’s services;
•  changes in business strategy or development plans;
•  the ability to attract and retain qualified personnel;
•  the availability and terms of obtaining capital to fund the Company’s business;
•  and other factors referenced herein.

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf. Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf. We disclaim any obligation to update forward-looking statements.

In some cases, you can identify forward‑looking statements by terminology such as “may,” “will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward‑looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.

Patent Pending for Oil and Hydrocarbon Filtration

 

FOR IMMEDIATE RELEASE

 

Patent Pending for Oil and Hydrocarbon Filtration  

Pura Naturals, Inc. filed a Patent Application with the United States Patent and Trademark Office for its revolutionary Scupper Plug

 

Lake Forest, California – May 15, 2017

Pura Naturals Inc. (OTCMarkets.com Ticker: PNAT), using its BeBetterFoam®, has designed a unique filtration device for closed orifices and scuppers, and has now filed a patent application with the United States Patent and Trademark office. The new “Scupper Plug” product is used primarily for the marine industry but has many other applications as well. The Scupper Plug, sold under the Pura Marine division of Pura Naturals, allows water to freely flow through any orifice but remediates and collects the oils that tend to create problems in drainage situations, which are most often found on oil transport vessels, barges, tug boats, recreational boats, and even in swimming pools. The Scupper Plug device has far-reaching opportunities for any drainage pipe or opening where a water solution also has a hydrocarbon bearing solution.   The device saves our environment in a practical way, unlike anything else. This device will solidly protect the environment and at the same time address and diminish exposure to pollution fines and penalties for the customers who put it to use.  The overall economic benefit to the customer is expected to be very significant.

 Bob Doherty, CEO, stated: "We are excited about the vast possibilities of this product. A more practical need exists within the marine petroleum transport vessels industry to control the oil residue from the transfer pumps and barge surfaces on those vessels.  Various industries will benefit from this technology which will capture the contaminants we don’t want in our waterways and leave clear water to freely pass through.” 

 Along with its broad reaching uses, the Scupper Plug is designed to be reusable. Pura Naturals, Inc. is an EarthConscious® company committed to creating better products for a better planet, which includes products that are natural, renewable, and reusable.

 

# # #

Inquiries

Robert Doherty,

Chief Executive Officer

info@puranaturalsproducts.com

949-273-8100

 

About Pura Naturals

Pura Naturals has a household cleaning product that absorbs grease and grime while delivering unique soap infusion without harmful chemicals or the bacteria buildup common with typical sponge products. Pura Naturals’ foam technology was developed in response to the gulf oil spill. The revolutionary foam absorbs grease while repelling water and inhibiting bacteria growth and odors. The earth conscious company prides itself on its plant-based products made from renewable resources with no petroleum by-products. Further information can be found at www.puranaturalsproducts.com

 

Forward looking statements and other important information

Some of the statements herein constitute forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance, or achievement expressed or implied by such forward-looking statements.

 

Factors that might cause such a difference include, but are not limited to, the following:

  • general economic and business conditions, both national and in the regions in which the Company will operate; 
  • industry capacity; 
  • demographic changes; 
  • existing laws and government regulations and changes in, or the failure to comply with, such laws and regulations;
  • competition; 
  • challenges to our intellectual property rights; 
  • technological developments that increase the cost of providing or reduce the demand for the Company’s services; 
  • changes in business strategy or development plans; 
  • the ability to attract and retain qualified personnel; 
  • the availability and terms of obtaining capital to fund the Company’s business; 
  • and other factors referenced herein.

 

In connection with, and because we desire to take advantage of, the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we caution readers regarding certain forward looking statements in the following discussion and elsewhere in this report and in any other statement made by, or on our behalf.  Forward-looking statements are statements not based on historical information and which relate to future operations, strategies, financial results or other developments. Forward looking statements are necessarily based upon estimates and assumptions that are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control and many of which, with respect to future business decisions, are subject to change. These uncertainties and contingencies can affect actual results and could cause actual results to differ materially from those expressed in any forward looking statements made by, or on our behalf.  We disclaim any obligation to update forward-looking statements.

 

In some cases, you can identify forward‑looking statements by terminology such as “may,” “will,” “should,” “could,” “intend,” “expects,” “plan,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” or “continue” or the negative of such terms or other comparable terminology. Although we believe that the expectations reflected in the forward‑looking statements are reasonable, we cannot guarantee future results, levels of activity, performance, or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of such statements.